Every business needs to have not just a catchy name, but a unique brand as well. One online travel agency started in the industry with this mantra. They even came out with a system where customers can name their own price for their travel expenses.
This is Priceline, an online travel agency that has celebrities William Shatner and Kaley Cuoco on their website to add some of that star-studded flair on their brand. In this Priceline review, readers would learn more of what’s behind the online travel agency’s brand of services.
It’s all in the Branding
In 1997, Walker Digital Chairman Jay S. Walker founded Priceline with business partner Scott Case. A year after the online travel agency was established, Walker Digital launched Priceline.com. Walker Digital provided the online travel agency the initial capital for the startup company.
By 1999, Priceline was listed at NASDAQ GS (PCLN:US). A Hong Kong based company, Cheung Kong Holdings, later bought a big chunk of Priceline’s holdings as Jay S. Walker left the company in 2000.
Currently, Priceline is managed by a five-man executive committee led by President and CEO Darren Huston. He was formerly connected to Microsoft as their Corporate VP of Global consumer and online in 2008.
Meanwhile, Priceline.com, the company’s online one stop shop, is currently under the stewardship of CEO Paul J. Hennessy. He was formerly Chief Marketing Officer at Booking.com, a subsidiary of the Priceline group, from 2011 to 2015.
Apart from that, the company’s board is composed of big names from the media and automobile industry, which this Priceline review saw worth including in the article to give customers an idea of how huge the company is; business moguls like Thomas Edgar Rothman of Sony Pictures Entertainment Inc and James M Guyette of Rolls-Royce North America Inc are currently part of the company board.
Then again, a shimmering brand would not be enough especially if there are a lot of unhappy customers out there. These haunting experiences were dug out and shared in this Priceline review.
The horrors experienced and shared by customers who once subscribed to Priceline were endless.
For starters, majority of the complainants said that there were no refunds even if they were unable to use the services they reserved from Priceline. Here are their stories.
A customer from New Jersey said that they were scammed by Priceline. Their credit card was immediately charged by Priceline after they made a car rental reservation bid with Avis even if the reservation was made a few days ahead. When the customer asked Priceline why they were charged immediately, Priceline said that they could not cancel the reservation. However when the customer went to get the rental on the scheduled pick-up, Avis told them that Priceline already cancelled their reservation.
Meanwhile, a customer from Illinois said that they booked a reservation to Key West and were not informed of the $20 resort fee. When they decided to just cancel the $1581 reservation they made, Priceline customer service said that they could only get back $610.
Then there’s a customer from Houston who questioned the Priceline brand of “customers naming their own price.” They said that apart from the price they bid for a hotel reservation, there were hidden fees like an additional resort fee of $4.95. The most disappointing part of their trip was there wasn’t even any resort in the area, “just some rundown old motel.”
The terrific tales just keep on piling up, which could turn this Priceline review into an anthology of terrorized travelers.
The Wobbly Website
With so many travelers claiming to be duped by the giant online travel agency, this Priceline review looked on the travel agency’s website to see what they had to offer. The website could simply be described as sensational.
First, travelers could search and reserve flights, hotels and other travel services with William Shatner pointing the way to do it.
Then there’s Kaley Cuoco advertising Priceline’s Express Deals where customers could save as much as 60% on hotels.
Near the bottom of the website, travellers can check the latest featured hotel destinations. Apart from that, they have the “Name Your Own Price” flights and car rental services, which led to customer complaints featured in this Priceline review.
Apart from the website, Priceline also has a mobile app for iPhone and Android phones. Customers could also download the app on their iPad or smartwatch. By downloading the app, customers get access to exclusive tonight only hotel deals.
Shaking, Rattling and Rolling Customer Service
This Priceline review had mentioned earlier that the online travel agency does have a customer support department, which exasperated a lot of customers who tried to have some reservation issues resolved. The majority of the customers who called about their reservations have to wait on the line for a while.
Some had their calls put on hold for several minutes before they got disconnected. There were also other customers who tried to call in for a refund and got confused with the answers provided by the customer representatives.
Overall, the customers that called the Priceline customer support were unhappy campers. Initially, they were dissatisfied with their travel reservations; then, their troubles doubled when they reached customer service.
Priceline Quick References
Customers could also check out these quick references about the online travel agencies included here in the Priceline review:
Website URL: https://www.priceline.com/
Contact number: 1-877-477-5807
Head Office Address: Priceline.com LLC, 800 Connecticut Ave., Norwalk, CT 06854
Although the brand of Priceline had been established for almost two decades, it wasn’t safe from public scrutiny. Like many fads such as planking, Priceline might end up with its face on the floor if it does not shape up and live to its promotions and deals.
If this Priceline review was informative and was helpful in anyway, don’t forget to write down some feedback at the bottom of the page.